Logo with only text
This is a good example of a company’s logo made with only text. Since this logo is so simple, it is very easy for customers to remember this logo. Moreover, FedEx is a logistics service company, so customers often see this logo on the moving trucks. That is, it is very crucial for the company’s logo to be easy to be recognized from the distance and regardless of the movement. Furthermore, by using complimentary colors, this logo successfully gains attentions. Finally, since this logo uses only 2 colors, it is cheaper to print out.
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