Brochure Reflection

This is a trifold, full-color brochure. The line of this brochure is “Camp Kesem.” Since I don’t know what “Kesem” means, it was hard to tell what this brochure is for before I read the text below the line. Therefore, even though the line itself is noticeable, I think this is not the best line. A line should tell what the brochure is about. On the other hand, the visual and design are good. The visual is highly relevant to the content of the brochure and it reinforces the image and the message of the camp. The design is also good. Since it limits the use of colors, it looks simple and it is easy to read. To make this brochure better, they should change the line or at least explain what “Kesem” means. It is very important to make the line meaningful to gain readers attention.