This is an ETRO’s advertisement. This ad’s purpose is to inform audience of ETRO and its products and hopefully persuade them to go to its stores and buy its products. The other purpose of this ad is to create the brand’s image. The target audience is those who are sensitive to fashion and ETRO’s customers. The category of this ad could be fantasy since it’s an artistically-oriented ad and it creates its own story.
The line of this ad is the name of the brand, “ETRO.” Since this ad is to inform audience of ETRO’s brand image and its product image, “ETRO” is good enough as a headline. However, it is hard to read. The visual of this ad is great because it’s definitely eye-catching. Moreover, since it has white background, the colors of the apparel items are stand up. Furthermore, the overall design of this ad is good. It is eye-catching, it has a story, and it is not messy (even though this ad uses multi-color outfits that have strong personality). The only improvement that I would suggest is the color of the text and font size of the contact information. If the texts are easier to read, this ad would be even better.
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