InDesign Art Work

Here is an art work that I made in InDesign.
This is an advertisement for (fake) Qlinique.

I like using InDesign.
Since I cannot draw illustrations very well, probably Illustrator is the one I am not good at using the most...
However, I learned to enjoy working on all of the software I learned in this class.

It's finally near the end of the semester. I am going to finish up the rest of the assignments with all the skills I got through this class!

Brochure Reflection

This is a trifold, full-color brochure. The line of this brochure is “Camp Kesem.” Since I don’t know what “Kesem” means, it was hard to tell what this brochure is for before I read the text below the line. Therefore, even though the line itself is noticeable, I think this is not the best line. A line should tell what the brochure is about. On the other hand, the visual and design are good. The visual is highly relevant to the content of the brochure and it reinforces the image and the message of the camp. The design is also good. Since it limits the use of colors, it looks simple and it is easy to read. To make this brochure better, they should change the line or at least explain what “Kesem” means. It is very important to make the line meaningful to gain readers attention.

Advertisement Reflection

 

This is an ETRO’s advertisement. This ad’s purpose is to inform audience of ETRO and its products and hopefully persuade them to go to its stores and buy its products. The other purpose of this ad is to create the brand’s image. The target audience is those who are sensitive to fashion and ETRO’s customers. The category of this ad could be fantasy since it’s an artistically-oriented ad and it creates its own story.

The line of this ad is the name of the brand, “ETRO.” Since this ad is to inform audience of ETRO’s brand image and its product image, “ETRO” is good enough as a headline. However, it is hard to read. The visual of this ad is great because it’s definitely eye-catching. Moreover, since it has white background, the colors of the apparel items are stand up. Furthermore, the overall design of this ad is good. It is eye-catching, it has a story, and it is not messy (even though this ad uses multi-color outfits that have strong personality). The only improvement that I would suggest is the color of the text and font size of the contact information. If the texts are easier to read, this ad would be even better.

Illustrator Composite Project

I finally done with the Illustrator Composite Project!
The planning for this project took a lot of time because the assignment was to create a company's logo for re-branding. First, I needed to do some research on the company that I decided to make a new logo for, and then, I could start planning for the company's re-branding plan and their new mission. After that, I finally started actually creating the logo.

Here is the logo I created for Clinique.

Hope I could reinforce its image - safe, allergy free products!

Illustrator Artworks

Since last week, we started working with InDesign in class, and at the same time, we started working on our Illustrator composite assignment.
Before I started mentioning about InDesign, let me share some of the artworks I created with Illustrator.


Here is a hanging tag for an imaginary apparel company

Here is a cosmetic line of the company

I still like Photoshop better, but the more I work on Illustrator, the more I like it!

Using Photoshop and Illustrator together

The following 5 points are what I learned from watching the video tutorial, “Integrating Adobe Photoshop and Illustrator.”

1) Using Smart Objects

You can place files you made in Photoshop as smart objects in Illustrator creations and by doing this, the files placed in Illustrator will be automatically updated when you modify the original files in Photoshop. However, there is an issue regarding this: you cannot do the same from Illustrator to Photoshop. In this case, if you modify the file, the file will not match up with the original or source file, so you will end up having multiple files in a variety of the modification steps.

2) Building binding box and always making creating with 100% scale

To avoid the issue discussed above, it is very important to create a binding box around the artworks and to always work with 100% scale or actual size of the final production in both Photoshop and Illustrator. If you create exact same artworks in both Photoshop and Illustrator and if you work with binding box and 100% scale, you can copy the part you modified in one program and paste the part exactly where it should be in the other program. By doing this you can avoid having multiple files of same artworks.

3) Rotation tool

There is a suggestion about the rotation tool. In Photoshop, you can use rotation tool to freely rotate objects, and it is very easy. However, In Illustrator, you cannot use the rotation tool in the same way, and it is more struggling to use the rotation tool in Illustrator. Therefore, it is nice if Adobe can improve the rotation tool in Illustrator so that it can be used like in Photoshop.

4) Action and texture

You can use action to record what you did on the computer and save the steps so that you can apply the steps you took on other objects easily. By using action, you can create variety of textures that are made by taking the same steps with one click. Moreover, you can download a texture library from http://snipurl.com/2qc1k. You can use the textures freely and there are 30 textures. They are in psd, tif, and jpg format so that you can use them in both Photoshop and Illustrator.

                                                         

5) Tips: learning from others and plug-in   

It is always beneficial to talk about Photoshop and Illustrator or even other programs with others. From the conversation, you can learn a lot of things. Of course, you can learn these programs by yourself or from textbook, but do not forget that your friends can be your teacher. Also, it is important to know that there are so many useful plug-ins available for you. Some of them are not cheap. However, if you think your time is important, it will not be bad idea to spend some money on plug-ins. Xtream Path Plugin is a good one to modify path easily and FILTERiT Plugin is a good one to wrap texts.

Logos

           Logo with only text 

     

This is a good example of a company’s logo made with only text. Since this logo is so simple, it is very easy for customers to remember this logo. Moreover, FedEx is a logistics service company, so customers often see this logo on the moving trucks. That is, it is very crucial for the company’s logo to be easy to be recognized from the distance and regardless of the movement. Furthermore, by using complimentary colors, this logo successfully gains attentions. Finally, since this logo uses only 2 colors, it is cheaper to print out.